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For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. Because we offer nearly two million apps — and we want you to feel good about using every single one of them. Stories and collections that inform, help, and inspire. Updated daily. Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews.
Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play, and live.
Visit the Today tab. Explore in-app events like movie premieres, gaming competitions, and livestreams. Or find them via search and on app product pages. Discover amazing apps with a rich search experience. App product pages give you the information you need when deciding what to download. Each app is required to ask for your permission so you can choose what data to share. Even if you grant access once, you can revoke it later. We also ensure that apps are denied access to certain sensitive data on your device, are unable to modify your device or OS, and are prohibited from obtaining complete access to your data.
System-level protections prevent an app from accessing data from other apps without your explicit permission. When you download an app, it should work as promised. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.
Learn more about the App Store Review Guidelines. You should never have to worry about inappropriate content. We strongly support all points of view being represented on the App Store.
But we also take steps to make sure apps are respectful to users with differing opinions, and we reject apps with any content or behavior that we believe is over the line — especially when it puts children at risk. Every app has an assigned age rating, so parents can determine what is appropriate for their children. Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front.
Apps help unlock the full potential of your Apple devices. Apple products use industry-leading technology to bring apps to life — so you can experience more of the amazing things your devices are capable of. Thanks to hardware and software designed to work together, you get more out of your apps — from things you take for granted, like supersmooth scrolling, to seeing how a new sofa might look in your living room before you buy it.
We help app developers take advantage of our latest hardware technologies. Like when an app uses Face ID or Touch ID for secure access — while keeping the underlying authentication data from your face or fingerprint private. Or when a game controller syncs up easily with a new game on your iPhone. When you download a universal app on one device, it automatically appears on your other devices. And if you upgrade to a new device, your apps go with you — no need to redownload as long as your apps stay up to date.
App Store purchases are safe and simple, so you can start playing, gaming, reading — or just doing — right away. And more than , apps tap into the advanced technologies of Touch ID and Face ID built right into your devices, giving you an additional layer of security.
Problem with an app? Easily report it from the App Store. In the unlikely event that you have a problem, you can report it directly from the app product page on the App Store. See all Newsroom articles. App Store. Open the app. App Store The apps you love. From a place you can trust. Designed for discovery. More about Stories and collections that inform, help, and inspire. Curated by experts. Handpicked for you. More about Curated by experts. More about Explore in-app events like movie premieres, gaming competitions, and livestreams.
More about Discover amazing apps with a rich search experience. Get the details on every app. More about Get the details on every app. Privacy and security. Built into everything we do. Security for every app. At every level. More about Security for every app.
You choose what data to share. And with whom. More about You choose what data to share. Dedicated to trust and safety. Apps must adhere to our guidelines. More about Apps must adhere to our guidelines.
More about You should never have to worry about inappropriate content. No surprise purchases. More about No surprise purchases. Hardware and software. Powering amazing experiences together by design. More about Apps help unlock the full potential of your Apple devices. More about We help app developers take advantage of our latest hardware technologies.
Download with confidence. Make any app yours. More about Make any app yours. More about Purchase safely and securely. More about Problem with an app? Need a refund? AppleCare has your back. More about Need a refund? News about the App Store.
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Free download apple store for pc
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